Somewhere right now a buyer is typing “best alternatives to” followed by your biggest competitor’s name into ChatGPT. That buyer is the most valuable person in your market. They have a budget,…
A founder I talked to recently said his demos had started to feel strange. The prospects showed up already knowing things. They had opinions about his pricing before he quoted it. They…
Ask ChatGPT or Perplexity a real buying question in your category and watch the sources. A good share of them will be Reddit threads. Not your documentation, not your carefully written comparison…
You ask ChatGPT about your category and your product shows up. Good. Except it is described as “the lightweight option,” or “good for small teams,” or “a cheaper alternative to” the company…
Most teams do two of the three steps. They map the questions their buyers ask, and then they write. Map, then write. The step they skip is the one in the middle,…
The question every founder asks me first is some version of “how does the AI decide who to mention?” They want the one rule. The headline factor. The thing they can go…
Every guide on AI search tells you to get cited. Earn the mention. Show up in the answer. So teams check ChatGPT, see their name appear once, and declare victory. Then the…
I asked two AI engines the questions a software team asks before they pick an issue tracker. Then I looked at who got credited for the answers. Linear, one of the most…
If you want to know whether AI search is sending you real visitors, Google Analytics 4 is where you look. It is also where most people get a number that is quietly…
Most “AI search visibility” you have seen is a screenshot. Someone asked ChatGPT a question, their brand came up, they grabbed the screen, and they called it proof. Ask the same question…