How to write content AI engines will cite
Formatting is table stakes. Why AI engines cite passages not pages, the pass-through trap, and how to write the one liftable sentence only you can write.
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Writing on AI search content for B2B SaaS.
Methodology notes, plain-English explainers on what gets cited in ChatGPT and Perplexity, and the occasional category report.
How to find the content gaps your competitors are filling
Competitors get cited in AI search and you don't. The three gap types, open, content, and authority, and a by-hand method to diagnose each.
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How to build a buyer query map for AI search
A practitioner's by-hand method to map the real questions your buyers ask AI engines, then validate them. The first step of the CITE method.
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How to run your own AI search visibility audit (step-by-step, free template)
The exact audit I run for paying clients, written so you can run it yourself in an afternoon. Twenty buyer prompts, four AI engines, a 5-tier citation rubric, and a free Google…
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The GEO tools I actually use for client work (and the ones I skip)
The AI tools I actually pay for to run generative engine optimization on client B2B SaaS engagements. Solo, agency, and enterprise stacks. The ones I skip. The Zilwaris stack with real prices.
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Founding pricing for the first 5 clients. Methodology fully public. Month-to-month, cancel any time.
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