Field notes

Writing on AI search content for B2B SaaS.

Methodology notes, plain-English explainers on what gets cited in ChatGPT and Perplexity, and the occasional category report.

The GEO tools I actually use for client work (and the ones I skip)

April 29, 2026 / 17 min read

The AI tools I actually pay for to run generative engine optimization on client B2B SaaS engagements. Solo, agency, and enterprise stacks. The ones I skip. The Zilwaris stack with real prices.

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