The question comes up on almost every fit call now, usually phrased as a future risk. “Should we be worried about what AI says about us?” The tense is the tell. The…
The question usually arrives as a shopping question. Someone on the team has three tabs open comparing AI visibility platforms, there is a budget line waiting to be spent, and the ask…
Almost everything written about AI search is about becoming visible. Get cited, get named, get into the answer, stop being the company ChatGPT has never heard of. It is good advice for…
You have a portfolio. A flagship that pays the bills, and three or four other products that a buyer in the right seat would happily pay for, if they knew the products…
You spend a lot of effort on how buyers see you in AI search. There is a second audience running the exact same play against you, and almost nobody has looked at…
The migration went clean. Every URL 301s to its new home, the new name is on every page, the logo changed everywhere, Google reindexed the new domain inside a few weeks. By…
There is a version of this problem everyone knows how to handle. The engine states something false about you, you find the stale page it came from, you get it corrected, the…
Launch week goes well. The embargo holds, the coverage lands, the post does numbers, three newsletters pick it up. Traffic spikes for four days and settles. Two weeks later somebody on your…