A founder sent me his robots.txt last month with a proud note: “Locked the AI bots out. Protecting our content.” He had copied a block list from a popular post, dropped in…
A founder asked me last month whether he had “done GEO” yet. His evidence was a file. He had added an llms.txt to his site, the way a blog post told him…
A founder showed me a ChatGPT answer about his own company last month. It stated, plainly and with no hedging, that his product did not have an API. It does. It has…
Before an AI engine can recommend you, compare you, or describe you, it has to do something quieter first. It has to decide what kind of thing you are. Which category you…
Somewhere right now a buyer is typing “best alternatives to” followed by your biggest competitor’s name into ChatGPT. That buyer is the most valuable person in your market. They have a budget,…
A founder I talked to recently said his demos had started to feel strange. The prospects showed up already knowing things. They had opinions about his pricing before he quoted it. They…
Ask ChatGPT or Perplexity a real buying question in your category and watch the sources. A good share of them will be Reddit threads. Not your documentation, not your carefully written comparison…
You ask ChatGPT about your category and your product shows up. Good. Except it is described as “the lightweight option,” or “good for small teams,” or “a cheaper alternative to” the company…
Most teams do two of the three steps. They map the questions their buyers ask, and then they write. Map, then write. The step they skip is the one in the middle,…