Field notes

Writing on AI search content for B2B SaaS.

Methodology notes, plain-English explainers on what gets cited in ChatGPT and Perplexity, and the occasional category report.

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How to run your own AI search visibility audit (step-by-step, free template)

May 6, 2026 / 19 min read

The exact audit I run for paying clients, written so you can run it yourself in an afternoon. Twenty buyer prompts, four AI engines, a 5-tier citation rubric, and a free Google Sheet template. No tools required beyond a browser.

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The GEO tools I actually use for client work (and the ones I skip)

April 29, 2026 / 17 min read

The AI tools I actually pay for to run generative engine optimization on client B2B SaaS engagements. Solo, agency, and enterprise stacks. The ones I skip. The Zilwaris stack with real prices.

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Founding pricing for the first 5 clients. Methodology fully public. Month-to-month, cancel any time.

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