Should you hire an AI search agency or do it in-house?
An agency founder's honest answer: start in-house with a public method, and hire when you hit the capacity line. Where that line actually sits.
Read this
Writing on AI search content for B2B SaaS.
Methodology notes, plain-English explainers on what gets cited in ChatGPT and Perplexity, and the occasional category report.
Why does ChatGPT recommend your competitor and not you?
ChatGPT recommends your competitor because 2 or 3 specific pages taught it to. Run the 20 minute diagnosis, find them, and fix the one you have.
Read this
AI search is sending you customers. They are the wrong ones, and it is costing you more than being invisible would.
Almost everything written about AI search is about becoming visible. Get cited, get named, get into the answer, stop being the company ChatGPT has never heard of. It is good advice for…
Read this
Your company makes five products. AI search has only heard of one.
You have a portfolio. A flagship that pays the bills, and three or four other products that a buyer in the right seat would happily pay for, if they knew the products…
Read this
Your best candidate asked AI what it is like to work at your company. You never saw the answer, and you did not write it.
You spend a lot of effort on how buyers see you in AI search. There is a second audience running the exact same play against you, and almost nobody has looked at…
Read this
You rebranded six months ago. AI search still introduces you by your old name.
The migration went clean. Every URL 301s to its new home, the new name is on every page, the logo changed everywhere, Google reindexed the new domain inside a few weeks. By…
Read this
AI search is telling your buyers something bad about you, and the worst part is that it is true
There is a version of this problem everyone knows how to handle. The engine states something false about you, you find the stale page it came from, you get it corrected, the…
Read this
Your launch got covered everywhere. AI search is still describing the product you shipped last year.
Launch week goes well. The embargo holds, the coverage lands, the post does numbers, three newsletters pick it up. Traffic spikes for four days and settles. Two weeks later somebody on your…
Read this
Your buyer is quoting an AI answer at your rep. The rep cannot win that argument.
It shows up about eight minutes into the call. The buyer says something like “I read that you don’t have SSO on the mid tier,” or “I thought you were around four…
Read this
AI search keeps getting handed to the SEO team. That is the one seat it cannot be run from.
Somebody at your company has been made responsible for AI search. In most companies it’s the SEO lead, and the reasoning took about four seconds. It has “search” in the name. Search…
Read this
Want this run for your B2B SaaS?
Founding pricing for the first 5 clients. Methodology fully public. Month-to-month, cancel any time.
Apply to work together