It shows up about eight minutes into the call. The buyer says something like “I read that you don’t have SSO on the mid tier,” or “I thought you were around four…
Somebody at your company has been made responsible for AI search. In most companies it’s the SEO lead, and the reasoning took about four seconds. It has “search” in the name. Search…
Ask an engine for the best applicant tracking system and you get the answer you would expect. A few familiar names, a clause each, the usual shape. Now ask it the question…
Every team that finally starts tracking AI referrals has the same week. They pull the numbers, they see the conversion rate next to organic, and they blink. A trickle of visitors from…
Run the query your buyer runs. “Best tool for X.” Watch the engine list you in a tidy group of four or five names, one clause each, all interchangeable. You know your…
You got the memo about AI search, so you went to work on the obvious thing. You rewrote the homepage to be clearer. You added FAQ blocks and question headings. You tightened…
You have been running AI search work for a quarter, and now you have to put it in front of the board. So you open the same dashboard you use for everything…
Take the generic AI-search advice, the one about structuring content and earning honest mentions and making your entity unambiguous, and run it as a security vendor. A lot of it still applies.…
Most of the AI-search advice being sold right now is fine for most B2B software. Structure your content so an engine can lift it, keep your review profiles current, make your entity…
There are two questions you can ask about your company and AI search, and they are not the same question. The first is whether the engine cites you, and how often, and…