Writing on AI search content for B2B SaaS.

The question every founder asks me first is some version of “how does the AI decide who to mention?” They want the one rule. The headline factor. The thing they can go…

Every guide on AI search tells you to get cited. Earn the mention. Show up in the answer. So teams check ChatGPT, see their name appear once, and declare victory. Then the…

I asked two AI engines the questions a software team asks before they pick an issue tracker. Then I looked at who got credited for the answers. Linear, one of the most…

If you want to know whether AI search is sending you real visitors, Google Analytics 4 is where you look. It is also where most people get a number that is quietly…

Most “AI search visibility” you have seen is a screenshot. Someone asked ChatGPT a question, their brand came up, they grabbed the screen, and they called it proof. Ask the same question…

Formatting is table stakes. Why AI engines cite passages not pages, the pass-through trap, and how to write the one liftable sentence only you can write.

Competitors get cited in AI search and you don't. The three gap types, open, content, and authority, and a by-hand method to diagnose each.

A practitioner's by-hand method to map the real questions your buyers ask AI engines, then validate them. The first step of the CITE method.

The exact audit I run for paying clients, written so you can run it yourself in an afternoon. Twenty buyer prompts, four AI engines, a 5-tier citation rubric, and a free Google…

The AI tools I actually pay for to run generative engine optimization on client B2B SaaS engagements. Solo, agency, and enterprise stacks. The ones I skip. The Zilwaris stack with real prices.