You have been running AI search work for a quarter, and now you have to put it in front of the board. So you open the same dashboard you use for everything…
Take the generic AI-search advice, the one about structuring content and earning honest mentions and making your entity unambiguous, and run it as a security vendor. A lot of it still applies.…
Most of the AI-search advice being sold right now is fine for most B2B software. Structure your content so an engine can lift it, keep your review profiles current, make your entity…
There are two questions you can ask about your company and AI search, and they are not the same question. The first is whether the engine cites you, and how often, and…
Search for how to get cited in Perplexity and the results are one page printed ten times. Publish fresh content, answer the question in the first line, add schema, earn domain authority,…
Search for how to get cited in Microsoft Copilot and the results are interchangeable. Allow Bingbot, put the answer in the first paragraph, add FAQ and HowTo schema, keep the page fresh,…
By now the advice is everywhere, and it is mostly right about the destination. Review sites are the trust layer of AI search for B2B software. When a buyer asks ChatGPT or…
Search for whether an early-stage startup should be doing AI search optimization and every answer is the same: no, it is never too early, start now, the first movers will own the…
Every guide to getting cited in Google’s AI Overview hands you the same checklist. Answer the question in the first hundred words. Add a definition block. Back every claim with a stat…
Ask any marketer how to get your company mentioned in ChatGPT and you get the same list back. Build entity authority. Get on G2 and Capterra. Earn third-party mentions. Add schema. Collect…