The chart is hard to argue with. Impressions flat or climbing, clicks falling off a cliff on the same queries, and an AI Overview now sitting on top of the results where…
Every founder who takes AI search seriously arrives at the same question within a week. There are four engines that matter now, ChatGPT, Perplexity, Google AI Overviews, and Copilot, and you cannot…
A founder asked me, fairly, whether any of this was worth it. He had done a little AI-search work, and his analytics showed maybe four visits a month from ChatGPT and a…
A founder told me his pricing was “not public, by design.” Enterprise motion, custom quotes, a “contact us” button where the price would go. He was certain this meant he had no…
A founder showed me a Perplexity answer that praised his product, and he was thrilled, until he read the citation. The engine had credited the praise to a company with almost the…
A founder sent me his robots.txt last month with a proud note: “Locked the AI bots out. Protecting our content.” He had copied a block list from a popular post, dropped in…
A founder asked me last month whether he had “done GEO” yet. His evidence was a file. He had added an llms.txt to his site, the way a blog post told him…
A founder showed me a ChatGPT answer about his own company last month. It stated, plainly and with no hedging, that his product did not have an API. It does. It has…
Before an AI engine can recommend you, compare you, or describe you, it has to do something quieter first. It has to decide what kind of thing you are. Which category you…