By now the advice is everywhere, and it is mostly right about the destination. Review sites are the trust layer of AI search for B2B software. When a buyer asks ChatGPT or…
Search for whether an early-stage startup should be doing AI search optimization and every answer is the same: no, it is never too early, start now, the first movers will own the…
Every guide to getting cited in Google’s AI Overview hands you the same checklist. Answer the question in the first hundred words. Add a definition block. Back every claim with a stat…
Ask any marketer how to get your company mentioned in ChatGPT and you get the same list back. Build entity authority. Get on G2 and Capterra. Earn third-party mentions. Add schema. Collect…
The chart is hard to argue with. Impressions flat or climbing, clicks falling off a cliff on the same queries, and an AI Overview now sitting on top of the results where…
Every founder who takes AI search seriously arrives at the same question within a week. There are four engines that matter now, ChatGPT, Perplexity, Google AI Overviews, and Copilot, and you cannot…
A founder asked me, fairly, whether any of this was worth it. He had done a little AI-search work, and his analytics showed maybe four visits a month from ChatGPT and a…
A founder told me his pricing was “not public, by design.” Enterprise motion, custom quotes, a “contact us” button where the price would go. He was certain this meant he had no…
A founder showed me a Perplexity answer that praised his product, and he was thrilled, until he read the citation. The engine had credited the praise to a company with almost the…
A founder sent me his robots.txt last month with a proud note: “Locked the AI bots out. Protecting our content.” He had copied a block list from a popular post, dropped in…