Why this exists The work matters more than it sounds
B2B buyers are quietly switching their research process to AI tools. They ask ChatGPT for a recommendation before they ever open Google. They ask Perplexity to compare options before they read a single review. The companies showing up in those answers are the ones being shortlisted. The companies that aren't are out of the conversation before the buyer even knows the conversation happened.
This shift is real, it's measurable, and it's happening fast. Most marketing teams don't have a strategy for it. The few agencies talking about it use language that sounds like buzzwords. There's a gap for someone doing the work seriously and openly. That's why Zilwaris exists.
How I work Founder-led, methodology-public, capped at six clients
Every Zilwaris engagement is delivered by me directly. No account managers. No junior writers. No "client success" layer between you and the strategy. The methodology is publicly documented because hiding it would mean there isn't much to hide.
I cap Zilwaris at six active clients across the agency. That's the ceiling and it's intentional. Past that, quality drops. The math of growing the team is the math of diluting the work, and the work is the only reason this exists.
Background The short version
I've spent eight-plus years across digital marketing roles. Currently CMO at Proshoot.co, an AI headshot platform that has generated over 500,000 headshots. Past roles include COO at WPLift, Founder's Associate at UnlimitedWP, and Co-Founder of Macro Webber. Executive MBA from Deakin University.
The founder is the product. At this price point, buyers want direct access to a senior content strategist, not a junior account manager. They're hiring a person, not a team. The cap of six clients exists to keep that promise honest.
How I refuse to work The disqualification list
I turn down clients regularly. Doing so openly here is meant to filter the wrong fits before they apply. I'm not the right operator for:
- Enterprise companies with committee buying or procurement cycles
- Pre-revenue startups still finding product-market fit
- DTC and e-commerce brands (different content model entirely)
- Anyone whose first question is "can you guarantee rankings"
- Companies that measure content by word count or volume
- Anyone who wants 20+ pieces of content a month
- Companies with an existing in-house content team they want to replace
If you saw yourself on that list, no hard feelings. There are good agencies for those situations. I'm not one of them.
How to talk to me
The fastest path is the application form. It takes five minutes. I read every one personally and reply within three business days. The questions are designed so the discovery call is useful from minute one rather than spent gathering basics.
If you'd rather just say hi without applying, email me directly at faz@zilwaris.com, or find me on LinkedIn. I post about this work two or three times a week.