What happens next
- Application received. I read every application personally. There's no automated funnel.
- Reply within 3 business days. Yes or no, with a reason either way.
- Discovery call (30-45 min) if we're a potential fit. Qualification both ways.
- Proposal sent within 48 hours of the call if we move forward.
- Onboarding starts within 7 days of contract signing. Buyer query map and competitor gap report delivered in week 2.
Who I'll likely turn down
- Enterprise companies with committee buying or procurement
- Pre-revenue startups without product-market fit
- DTC and e-commerce brands (different content model)
- Anyone whose first question is "can you guarantee rankings"
- Companies that measure content by word count or volume
- Anyone who wants 20+ pieces a month
- Companies with an existing in-house content team they want to replace
The disqualification list is published openly because it does as much positioning work as any sales copy.
Want a one-time analysis instead?
If you're not ready to commit to ongoing work but want an honest read of where you don't show up in AI search, the $500 one-off audit is the productized version. Different commitment, different price point. 30-minute fit call first to make sure it's worth your money.